Companies spend real money on employee wellbeing programmes. Yet too often, the feedback they get is thin.

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How many people opened the app? How many joined the challenge? How many attended the webinar? How many completed the survey?

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Those numbers are useful, but they only tell part of the story. They show participation, but they do not always show whether people are building the lasting habits the programme is meant to support.

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For members, the gap is just as real.

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A walk at lunch may feel ordinary. A few better nights of sleep may go unnoticed. Completing a wellbeing check-in might not feel like an achievement. Small, healthy actions are easy to dismiss because their benefits usually arrive slowly.

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The Strove Score was built to make those small actions easier to see. It gives members a simple way to understand how their habits and wellbeing signals are trending while giving organisations a better way to connect healthy engagement to meaningful rewards.

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What is the Strove Score?

The Strove Score is a weekly score from 0 to 100 inside the Strove app. It brings together key inputs across three core domains: Lifestyle, Heart, and its mental counterpart, Mind. These domains include daily behaviours such as movement, steps, and sleep, alongside selected heart-related signals and wellbeing check-ins.

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Health is far too complex to be reduced to a single number, and the score does not try to do that. Instead, its purpose is to give people a clear, reliable signal.

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A single score helps members see at a glance whether their wellbeing habits are moving in the right direction. For organisations, it provides a foundation to build reward systems around consistent habits rather than isolated actions, single events, or once-off challenges.

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The Strove Score is not a diagnosis, a clinical assessment, or a replacement for medical advice. It is a wellbeing progress tracker designed to support awareness, consistency, and daily engagement.

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Why we built it

Most people know the basics of better health: move regularly, sleep enough, manage stress, pay attention to your body, and build habits you can repeat. The difficulty is rarely a lack of information. It is almost always the gap between knowing and doing.

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That gap exists because healthy behaviour often carries a delayed reward. One workout rarely changes how you feel, one good night of sleep might not move the needle, and a single check-in can feel insignificant.

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But repeated actions add up. The Strove Score gives those repeated choices a visible place to show up, helping members see that their daily habits are contributing to a larger, positive pattern.

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For organisations, this shifts the way wellbeing can be measured and valued. Instead of only asking if people participated in an event, Strove helps employers ask a better question: are employees actively engaging with the daily behaviours and check-ins that support long-term wellbeing? For any employer, insurer, broker, or benefits partner building a serious preventive health programme, that is a much more useful metric.

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How the Strove Score works

The Strove Score balances three distinct domains to create a broader, more accurate picture than step counts or workout minutes alone:

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• Lifestyle: This reflects everyday behaviours such as physical activity, daily steps, and sleep. These are the foundational habits that most people can influence regularly, and they generate the frequent data needed for immediate feedback and rewards.
• Heart: This adds a layer of health awareness through Health Mirror scans and related physical context. The aim is to encourage regular check-ins and help members stay aware of important vital signals.
• Mind: This captures psychological wellbeing and stress-related inputs, including validated wellbeing check-ins such as the WHO-5 survey. This recognises a simple truth: a person can be physically active and still be struggling mentally.

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Crucially, the score rewards balance. Because it looks across all three areas, a member cannot achieve a top score simply by running marathons while ignoring their sleep and mental check-ins.

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A member might be highly active but sleeping poorly. Another might have excellent movement habits but has not completed a recent mental wellbeing check-in. The score highlights these imbalances, making hidden health patterns much easier to understand.

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Understanding the weekly cadence

The Strove Score updates on a weekly basis. This specific timeline was chosen with human psychology in mind.

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Daily scoring can feel too reactive. One poor night of sleep, a stressful day at the office, or a single missed workout should not derail someone’s sense of progress. Conversely, monthly scoring is simply too slow to keep people motivated.

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Rather than a hard reset to zero every Monday morning, the weekly score relies on a rolling average. This clever mechanic keeps the score stable enough to forgive a few necessary rest days, ensuring users do not feel penalised for taking a break. At the same time, it remains reactive enough to reflect real, steady progress when habits change.

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The Strove Score is designed to reward patterns, not perfection.

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How the score links to rewards

The Strove Score connects directly to reward tiers. As members improve and maintain their score, they move into higher tiers that unlock better value in the Strove Rewards section.

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This mechanism turns the score into something far more tangible than a passive dashboard metric. Members can clearly see where they stand, understand what contributes to their progress, and unlock better real-world value as they build consistency.

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For organisations, this creates perfect alignment. Traditional rewards budgets are often spent on broad incentives that fail to drive the specific outcomes a wellness programme is trying to encourage. The Strove Score solves this by linking reward value directly to the holistic habits, check-ins, and health-awareness behaviours that support true preventive health.

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Movement, sleep, mental check-ins, and heart-related awareness all count toward progress. The result is an incentive system that encourages a healthier baseline of behaviour, rather than a brief spike in activity around a temporary corporate campaign.

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Responsible use and privacy

Any score linked to health, wellbeing, and rewards requires careful handling. The Strove Score is built strictly for wellbeing engagement, not employee surveillance.

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Organisational reporting focuses entirely on aggregated, anonymised insights. These high-level trends help leadership guide corporate wellness strategy without exposing individual, private health information.

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This distinction is essential for employee trust. A score is deeply useful when it helps members understand themselves and helps organisations provide targeted structural support. It completely loses trust if employees feel watched, judged, or reduced to a performance number.

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The Strove Score is a tool for awareness, motivation, and positive reinforcement, keeping individual health data exactly where it belongs: with the user.

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Strove Score: FAQs

What is the Strove Score? A weekly score from 0 to 100 that helps members track their holistic wellbeing progress. It combines daily habits, heart-related signals, and mental health check-ins into one simple measure.

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How does the score calculation work? It uses a rolling average rather than a hard reset each week. This design keeps the score stable enough to forgive a few rest days while remaining responsive enough to show real progress.

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What does the Strove Score include? The score is balanced across three domains: Lifestyle (activity, steps, sleep), Heart (Health Mirror scans and context), and Mind (wellbeing check-ins and stress-related inputs). You need engagement across all three to achieve a top score.

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How does the score affect rewards? Improving your Strove Score moves you into higher reward tiers, unlocking better value and premium incentives inside the app's Rewards section.

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Can my employer see my individual score? No. Employers only see aggregated, anonymised data at a population level to assess the overall health of the organisation. Individual scores and private metrics are entirely confidential.

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