Introduction to the application and lifestyle services thereon

Strove provides this Application as a fitness- and lifestyle-balance platform for users to participate in the Strove Services, hosted and maintained by Strove as well as its partners from time to time (such as Strava and Apple Health, among others). Only users who have been accepted by Strove will have access to this Application and the services provided thereon (collectively, the “Service/s”).

If you would like to have access to the Application and the full suite of Services thereon, please contact info@strove.ai or visit our Main Website for more information.

These Terms explain the conditions applicable to how users must make use of this Application and the core provisions applicable to a user’s use of any Services derived from Strove on this Application.

The Application and these Terms are subject to change. These Terms are updated or amended from time to time and will be effective upon Strove uploading the amended Terms to this Application. Your continued access or use of this Application constitutes your acceptance to be bound by these Terms, as amended. If changes are made to the Terms, Strove will notify you immediately upon the changes being implemented.

Unauthorised use of the Application may give rise to a claim for damages and/or be a criminal offense.

What data do we collect?

Personal data, or personal identifiable information, means any information about an individual, both natural and juristic entities (i.e., people and companies), from which that entity can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer (“process”) different kinds of personal data about you which we have grouped together as follows:

• Identity Data: including first name, maiden name, last name, country of residence, username or similar identifier, title, date of birth and gender, or the information about your company such as company registration details, company address and name;
• Contact Data: including email address;
• Reward Redemption Data: including the reward status of a user, how they earned the Reward, and their redemptions thereof;
• Financial Data: including client VAT information;
• Classifying an activity type incorrectly to access an inappropriate points algorithm
• Physical Activity Data: including your applicable exercise activity type, duration, distance, calories, heart rate, elevation and pace;
• Account Data: including your Application preferences, Account username, access requirements, and bespoke Application functionality choices;
• Social Media Data: including all information accessible on your publicly available profile such as images, photos, photo tags, likes, followers, comments, posts, and stories;
• Transaction Data: including details about payments to and from you, service or performance contracts, contractual terms, contract fees, signups, invoices, and other details of services you have obtained from us, or provide to us;
• Technical Data: including your device's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data;
• Usage Data: including information about how you use our company, Website, surveys, events, and Services; and
• Marketing and Communications Data: including your preferences in receiving notices and marketing from us and our third parties and your communication preferences.

How do we collect your data?

We use different methods to collect data from and about you, including through:

• Direct interactions: You may/will give us your Identity, Physical Activity, Contact, Profile, Social Media, Technical, Reward Redemption, Usage, Transaction, and Financial Data by filling in various Strove forms, Application/Website forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
• use our Services;
• use our Application/Website;
• contract with us (as a client or otherwise);
• consult with us;
• complete forms;
• sign-up for newsletters;
• interact with us via webinar or social platform group, such as a Facebook™ group;
• provide any services to us as a service provider or independent contractor on contract with us;
• request information to be sent to you;
• attend any Strove event whether online or in-person; or
• give us some feedback.
• connect third-party apps.

• Automated technologies or interactions: As you interact with our Website, we may automatically collect Technical Data, Profile, and Usage Data about your equipment, browsing actions, and patterns. We may collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
• Technical Data and Social Data from the following parties:
• analytics providers Google Analytics based in the United States of America;
• social networks Facebook, Instagram, Twitter, LinkedIn, Medium, Tribe.so based in the United States of America;
• social networks Facebook, Instagram, Twitter, LinkedIn, Medium, Tribe.so based in the United States of America;
• survey data providers Google Forms, Paperform, Tally, and Typeform based in the United States of America and Spain respectively;
• marketing platforms Mailchimp and Sendgrid based in the United States of America; and
• search information provider Google based in the United States of America.

Limited use disclosure

The use of information received from Health Connect will adhere to the Health Connect Permissions policy, including the Limited Use requirements.

How will we use your data

• We will use your personal data in the following circumstances:
• where we have your express consent to do so;
• where we need to consult with you or perform on the Services contract we are about to enter into or have entered into with you;
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and/or
• where we need to comply with a legal or regulatory obligation.

Purposes for which we will use your personal data:

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate, and which exact External Third Parties your personal data is handed to for the same reasons.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

• To engage with you after you have contacted us requesting an engagement via the Website/Application or otherwise:
• Type of Data: Identity, Contact, Marketing and Communications
• Lawful Basis for Processing: Express consent, Performance of a contract with you, Necessary for our legitimate interests (to keep our records updated and to study how engagees use our services, as well as to develop our services and grow our organisation)
• Specific External Third Party: Webflow, based in the USA; Google (Gsuite) based in the USA; Mailchimp and Sendgrid, based in the USA

• To provide you with our Services as contracted (as a corporate client):
• Type of Data: Identity, Contact, Financial, Transaction, Marketing & Communications
• Lawful Basis for Processing: Performance of a contract with you, Express consent, Necessary to comply with a legal obligation, Necessary for our legitimate interests (to provide you with the Services you contracted to acquire from us, and to keep our records updated and to study how engagees use our Services)
• Specific External Third Party: Xero, based in New Zealand; Signnow, based in the USA; Mailchimp, based in the USA; Sendgrid, based in the USA; Tableau, based in the USA; Retool, based in the USA; Google (Sheets, Gsuite, Gmail, Docs) based in the USA; Amazon Web Services based in USA; Strava based in UK; Garmin based in USA; Hubspot, based in USA; Sentry based in USA; Slack, based in USA; Notion, based in USA

• To provide you with our Services as contracted (as an Application user):
• Type of Data: Identity, Contact, Transaction, Marketing & Communications, Physical Activity, Account, Social Media, Reward Redemption
• Lawful Basis for Processing: Performance of a contract with you, Express consent
• Specific External Third Party: Strava, based in the UK; Garmin based in USA; Apple, based in the USA; Retool, based in the USA; Google Analytics, based in the USA; Google Sheets, based in the USA; Tableau, based in the USA; Amazon Web Services, based in USA; SendGird, based in USA; Mailchimp, based in USA; Google Fit, based in USA

• To manage your Account (to manage your registration as a user of the Application Services):
• Type of Data: Identity, Contact, Account, Usage, Technical, Reward Redemption
• Lawful Basis for Processing: Performance of a contract with you, Express consent
• Specific External Third Party: Retool, based in the USA; Google Analytics, based in the USA; Google Sheets, based in the USA; Tableau, based in the USA; Amazon Web Services, based in USA; SendGird, based in USA; Mailchimp, based in USA; ClickUp, based in USA