We are proud to announce our partnership with Virgin Active UK to launch the Longevity Pilot - bringing the Strove platform to Virgin Active's UK corporate customer base to turn employee activity into measurable outcomes across engagement, health, and performance.

Bridging real-world fitness and digital health

Virgin Active has long been one of the UK's most recognised names in fitness. What this partnership does is connect that real-world activity to something more: a digital layer that tracks behaviour, surfaces insights, and helps organisations understand the health impact of the investment they're making in their people.

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By combining Virgin Active's gym and fitness infrastructure with Strove's engagement, analytics, and rewards platform, we're giving employers a way to move from offering wellbeing programmes to proactively supporting employee health at scale. The difference matters. Offering a gym membership is a starting point. Understanding how it's being used, who's benefiting, and where additional support is needed - that's where outcomes happen.

What the pilot delivers

The Longevity Pilot is designed to generate clear, measurable data on the relationship between physical activity, engagement, and workforce performance. Participating organisations will see how their employees are moving, how habits change over time, and how health behaviours connect to the metrics that matter to HR and leadership teams.

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For employers who have long suspected that wellbeing investment pays off but struggled to prove it, this pilot is built to provide exactly that evidence.

Building the future of preventive health

This partnership reflects what we believe the future of corporate health looks like: physical and digital, integrated and measurable, built around the employee rather than the benefit provider. We're grateful to the team at Virgin Active for bringing this to life, and we're looking forward to sharing what we learn.

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