Differentiate your proposition. Improve persistency.
Leading insurers trust us
Why Strove for life insurers?
Prevention is the new persistency
Members who build health habits don't just live longer - they stay longer, claim less, and cost less to retain.
Lower all cause mortality risk for consistently physically active adults
Of life insurers globally indicated member wellbeing is a top priority
Strove has become a core part of how we think about wellbeing at Unisure. Their platform helps us meaningfully engage, educate and reward our people, and is now embedded into the design of our international insurance products. Beyond the product, they are simply great partners — flexible, creative and a pleasure to work with.
Strove demonstrated deep expertise in behavioural science, health engagement and digital wellness. Their ability to blend technology with behaviour change science has created a compelling value proposition, and I would not hesitate to recommend them for any organisation seeking to strengthen wellbeing through innovative digital tools.
After more than 10 years of being inactive, Strove has been a game-changer for me. Since my company introduced us to this app, I have challenged myself and my teammates. I honestly thought that I would not be able to walk as far as I do now, or even run. I love the user-friendly app and the rewards.
Why Strove works for life insurers
Independent, configurable, and built to drive persistency - without changing your product.
There is growing evidence that engaged policyholders tend to stay longer. Strove delivers engagement levels comparable to the best programmes in the market — through an independent, configurable platform.
Add ongoing value beyond the point of sale
In a competitive market, life insurers are exploring ways to add ongoing value beyond the point of sale. Strove transforms a product into something members actively engage with through rewards, health content, and personalised pathways.
Stay present between renewals and claims
Outside of renewals and claims, most life insurers have limited contact with policyholders. Strove creates weekly engagement that builds loyalty.
Enable more dynamic risk profiling
Traditional underwriting relies on point-in-time assessments. Strove’s continuous data stream enables more dynamic risk profiling over time.
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