Differentiate your proposition. Improve persistency.

Outside of renewals and claims, most life insurers have little contact with policyholders. Strove gives you a reason to, every week: a health and rewards experience members choose to open, and AI agents that answer their policy and benefits questions all year round.

Leading insurers trust us

Why Strove for life insurers?

/ White label

/ Mobile app

Your brand, or ours. Strove can deploy white-labelled, co-branded or as Strove. Your policyholder relationship stays yours.

Prevention is the new persistency

Members who build health habits stay longer and cost less to retain.

Lower all cause mortality risk for consistently physically active adults

Of life insurers globally indicated member wellbeing is a top priority

Why Strove works for life insurers

Independent, configurable, and built to drive persistency - without changing your product.

Improve persistency through engagement

There is growing evidence that engaged policyholders stay longer. Strove delivers engagement levels comparable to the best programmes in the market, through an independent, configurable platform.

Add ongoing value beyond the point of sale

A life policy is something members buy once and don't often think about. Strove turns it into something they open every week, through rewards, health content and personalised pathways.

Stay present between renewals and claims

Outside of renewals and claims, most life insurers have limited contact with policyholders. Strove creates weekly engagement that builds loyalty, and agents give members a reason to get in touch in between.