We are formally expanding Strove's focus into the life insurance sector - bringing our preventive health and engagement platform to life insurers who want to improve persistency, differentiate their proposition, and build stronger relationships with policyholders.

‍

This is a natural extension of what we already do. The same forces reshaping health insurance - rising lifestyle risk, member demand for ongoing value, the need to prove ROI - are playing out in life insurance too. And life insurers face a challenge that health insurers don't: outside of renewals and claims, they often have very little contact with policyholders at all.

The persistency problem

Lapse rates are one of the most persistent challenges in life insurance. Policyholders who don't see ongoing value in their cover are more likely to cancel. And in a competitive market, the point of sale is no longer enough to build loyalty.

‍

Prevention is the new persistency. Members who build health habits don't just live longer - they stay longer, claim less, and cost less to retain. Consistently physically active adults have a 40% lower all-cause mortality risk and 85% of life insurers globally indicate member wellbeing is now a top priority.

‍

Strove gives life insurers a fast, configurable way to act on that priority.

What Strove offers life insurers

Strove transforms a life insurance product into something members actively engage with between renewals. Through rewards, personalised health content, activity tracking, and a premium digital experience, policyholders build a daily relationship with their insurer - not just an annual one.

‍

For underwriting and actuarial teams, Strove's continuous data stream replaces point-in-time assessments with an ongoing view of how a member's health is trending. That's a fundamentally different kind of intelligence - and one that gets more valuable over time.

‍

The platform can go live in six weeks under a life insurer's brand, with co-branded sales collateral included. No lengthy implementation. No disruption to existing product architecture.

‍