The Rohatyn Group already had a fitness tradition. The problem was how it was administered.

Every July, employees were encouraged to complete 45 minutes of physical activity a day. HR tracked the challenge through spreadsheets and individual check-ins. The process took time, delayed progress updates and raised questions about data accuracy.

TRG used Strove to run the same core challenge with automatic tracking and live progress.

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Before Strove

The challenge depended on employees reporting their own activity and HR transferring those updates into a shared record.

That created three practical problems:

• Participants couldn't see a reliable live position.
• HR had to collect, check and consolidate entries.
• Friendly competition depended on updates being current.

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The annual tradition had employee interest. It needed a better operating process.

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The digital version

TRG launched two challenges in the Strove app:

1. Complete 45 minutes of activity a day.
2. Reach 10,000 steps a day.

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Employees connected their available activity source, and the app updated progress as eligible activities were recorded. More than 90% of employees activated their accounts.

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Justin Hornsby describes how the team format changed his motivation:

"Using the Strove App for our challenge created a sense of accountability for me to my fellow colleagues. I didn't want to let anyone down by not doing my 45min. It also felt good to make a small contribution to our environment through points earned over the challenge."

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The month in numbers

TRG employees recorded:

• 717 physical activities
• 3,519 kilometres
• 565 hours of movement
• Activities ranging from walking and running to cycling, yoga and racquet sports

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The figures come from the TRG challenge record. A separate paragraph containing 1,983 activities and 4,547 kilometres belonged to WD-40 and has been removed from this version.

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One employee found that the tracking itself made daily movement easier to approach:

"I never thought I'd enjoy walking every day, but tracking my progress with Strove turned it into a fun goal to achieve!"

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Rewards extended beyond the leaderboard

Participants could use earned points for environmental rewards. The campaign funded 132 trees and 1,075 kilograms of reported carbon offset under the reward provider's conversion model.

That gave employees a contribution beyond their personal activity total. It also gave TRG a campaign theme that could sit alongside the fitness targets without changing them.

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What changed for HR

The same annual challenge no longer depended on a manually maintained spreadsheet.

HR could see participation and progress in the platform, while employees could check their own position. The programme still required communication and internal ownership, but the repetitive tracking work moved into the system.

The World Health Organization recommends regular movement and less sedentary time. The July challenge gave TRG employees a practical reason to act on that guidance together.

TRG stayed with Strove after the July campaign. The practical reason is clear: the company kept the tradition employees recognised and removed the spreadsheet that made it difficult to run.