Getting started should be the easy part.

You lace up your shoes, step outside, and go. But for a lot of people, there is a quiet question that comes first: will this even count?

No smartwatch. Forgot to charge the fitness band. Never got around to linking a tracking app. For many people, the absence of a wearable has been a small but real reason to skip logging an activity or to feel like their effort did not register.

That is the gap the new In-App Activity Tracker is designed to close.

You can now track a walk or run straight from the Strove app, with no wearable required. Using your phone's GPS, the tracker follows your route, records your distance and time, and earns you coins, redeemable for rewards, while contributing towards your Strove Score.

One less barrier to getting moving.

What is the In-App Activity Tracker?

The In-App Activity Tracker is a GPS-based tracking feature built directly into the Strove app.

While you move, the tracker captures:

• Your route, mapped as you go
• Your distance
• Your time
• Your pace

When you finish, your activity is saved in Strove and counts just like activity synced from a connected wearable.

For members who already use a wearable, nothing changes. Your connected devices keep syncing as normal. The tracker simply adds another way to make movement count, so the device on your wrist is never the deciding factor.

How it works

Tracking an activity takes a few taps.

1. Open the Strove app and record an activity from the Quick Start menu.
2. Choose a walk or a run.
3. Allow location access when prompted, so the app can use your phone's GPS.
4. Start moving. Your route, distance, and time are recorded as you go.
5. Finish and save to earn coins and add to your Strove Score.

There is no pairing, syncing, or charging a second device.

The best activity tracker is the one you already carry.

Why this matters for members

Walking is one of the most accessible forms of movement there is. It needs no gym, no kit, and no particular fitness level. It can happen before work, at lunch, with the dog, or with a colleague between meetings.

The In-App Activity Tracker makes every walk and run visible. Whether it is a ten-minute stroll around the block or a weekend 5K, it is now recorded and rewarded.

It also gives you something useful to look back on:

• Where did I go?
• How far did I get compared with last week?
• Am I moving a little more often than I used to?

Small, repeated actions are what build lasting habits. The tracker helps those actions register, so progress is easier to see and easier to keep up.

Whatever your pace, distance, or starting point, it all counts.

Why this matters for organisations

For employers, insurers, brokers, and benefits partners, wearable access has long been an uneven part of wellbeing engagement.

Not everyone owns a smartwatch. Devices are a real cost, and access varies widely across roles, regions, and income levels. When a wellbeing programme leans heavily on wearable data, the people who could benefit most from moving more are sometimes the ones least able to take part fully.

The In-App Activity Tracker helps level that playing field:

• Broader participation: anyone with a smartphone can log walks and runs, so more of your population can engage with movement challenges and rewards.
• Fairer incentives: rewards are linked to genuine activity, not to whether someone owns a particular device.
• Lower friction: fewer setup steps mean fewer people dropping off before they have started.
• Richer engagement insight: more recorded activity gives a fuller, aggregated picture of how your people are moving.

Private by design

Location data is personal, so the Activity Tracker was built with privacy at its core.

• Stays on your device: your location data stays on your phone.
• Only when recording: GPS is used only while you are recording an activity. When you finish, tracking stops.

For organisations, that means a movement feature people can use with confidence, without trading away their privacy to take part.

Try the Activity Tracker in the Strove app

The In-App Activity Tracker is now available in the Strove app. Next time you head out for a walk or run, open Strove, record an activity from the Quick Start menu, and go.

Preventive health should not depend on owning the right gadget. With the Activity Tracker, all you need is your phone and a reason to get moving.

The Activity Tracker is a wellbeing tool. Distance, time, and route data are estimates based on your phone's GPS and are not clinical measurements. If you have a health condition or concerns about starting a new activity, speak to a healthcare professional.

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