Seventy-six WD-40 Company employees from nine countries had one month to turn movement and mindfulness into environmental rewards.

They formed 12 teams named after trees, including Beech, Maple and Oak. Every recorded walk, workout or meditation earned Strove points that could be used to plant trees or support carbon-offset projects.

The campaign was called Wellness for the World.

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The campaign card

• One month
• 76 employees
• Nine countries represented
• 12 teams
• 1,983 activities recorded
• 4,547 kilometres covered
• 134 meditation sessions
• 295 trees planted

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The format gave colleagues in different countries one shared mission without requiring everyone to complete the same activity.

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Walking led, but it didn't define the challenge

Participants recorded 1,065 walks and 288 workouts. The activity list also included running, yoga and eight surfing sessions.

That range mattered. A campaign built around one sport would have excluded employees who preferred a different type of movement. Wellness for the World rewarded participation across activities instead.

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One participant described the immediate appeal:

"The Strove app really motivated me to get active and I enjoyed seeing my points add up!"

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The team totals made each contribution visible. Individual effort counted towards both a personal points balance and a team result.

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Mindfulness counted too

Employees completed 134 meditation sessions, adding up to 47 hours.

Meditation gave people a second route into the campaign on days when a workout wasn't practical. The US National Center for Complementary and Integrative Health reports that mindfulness-based approaches may help with stress, anxiety and sleep for some people.

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Points became an environmental reward

Participants redeemed 44,300 Strove points. Those redemptions funded 295 trees and 1,175 kilograms of reported carbon offset.

The environmental estimates came from the reward provider's conversion model. They show what the points funded under that model, rather than a direct measurement of emissions removed during the campaign.

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Jo Hindmarch, Organisational Development Business Partner at WD-40 Company, saw the combination bring the campaign together:

‍"Our people's energy and enthusiasm were incredible. We proved that wellness and environmental action are a powerful combination!"

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A campaign that worked because it was bounded

Wellness for the World had a clear start, a clear finish and a visible collective reward. It didn't ask participants to commit to an indefinite programme before they had experienced it.

The activity mix also kept the entry point broad. Walking supplied most of the recorded activities, while workouts, surfing and meditation gave participants room to choose.

For WD-40, the result was a one-month campaign that connected employees across nine countries and turned 1,983 recorded activities into a shared environmental contribution.