Insurance is at its most visible when a member claims. Unisure wanted to support members during the far longer period between those events.

The Unisure Group provides International Private Medical Insurance and Life Insurance to more than 50,000 members. Many are expatriates, internationally deployed employees or globally mobile professionals. Their location, healthcare system and working conditions can change, but their need for practical health support doesn't.

Unisure partnered with Strove to create the Unisure Strove App, a white-label member experience designed to travel with them.

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The gap between claims

Traditional insurance protects members from defined financial risks. It doesn't always give them a useful way to engage with everyday behaviours such as movement, sleep and stress.

That gap is harder to address across an international membership. A programme tied to one office, country or healthcare provider won't serve someone whose work takes them across borders.

Unisure needed one consistent experience that could complement its insurance benefits without replacing clinical care or claims cover.

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One experience across locations and devices

The Unisure Strove App brings several inputs into one member journey:

• Activity and sleep data from compatible phones and wearable devices
• Short wellbeing check-ins
• Selected health indicators estimated through smartphone-based optical sensing
• Personalised feedback based on changes over time
• Points and rewards available across multiple regions

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Members aren't required to interpret a stream of disconnected numbers. The Strove Score brings the available inputs into a single trend view and points members towards practical next actions.

The score gives members a single place to follow their trends and act on personalised recommendations.

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A reward model built for global mobility

Rewards can lose their value when members can't use them where they live or work. Unisure and Strove designed the incentive model around that constraint.

Members earn points by completing eligible wellbeing activities. They can redeem those points across different regions, making the experience useful when their location changes.

This turns portability into more than an insurance-policy feature. The daily member experience also moves with them.

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Chris Bruchhausen, CEO of Strove, explains the design choice:

"Globally mobile workforces are exposing the limitations of static wellness programmes and one-off risk assessments. This collaboration shows how insurance providers can evolve beyond engagement tools towards a system that delivers measurable insight over time, without adding complexity for members."

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What Unisure gains at population level

Members see their own information and recommendations. Unisure and participating organisations can use aggregated reporting to understand broad engagement and wellbeing patterns.

Those patterns can help teams decide which campaigns, education or support options deserve attention.

The model gives Unisure a way to stay present in the member relationship between claims, while keeping insurance and healthcare roles clear.

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Justin Dexter, Group CEO of Unisure Group, puts that aim plainly:

"Our aim has always been to provide end-to-end protection that works wherever our members are."

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Why the everyday behaviours matter

The app's activity features sit within an established public-health evidence base. The World Health Organization's physical activity guidance links regular physical activity with physical and mental-health benefits and recommends that adults replace sedentary time with movement where they can.

For Unisure, the immediate result is a portable way to engage members before they need to claim. The next proof point will be how consistently members use it across regions and over time.